The Nollywood Phenomenon: Innovation, Openness and Technical Opportunism in the Modeling of Successful African Entrepreneurship

The Nigerian movie industry, known as Nollywood, has attracted an impressive degree of research interest since its debut in the 1990s, resulting in a dedicated transdisciplinary research niche called Nollywood studies. Nollywood is situated as disruptive of historic and contemporary African movie culture, underscoring Nollywood’s significance as a phenomenon “fundamental to Africa’s self- representation”